Welcome to Marketing Trellis. I’m Amy Florek, a seasoned
marketing communications consultant and Fractional
Marketing Director to entrepreneurs and small
businesses with deep experience in
marketing strategy - CX - branding - copywriting - social media management - public relations -
influencer relations - email marketing - photo shoot styling + management - agency management
As your marketing support in the industry, I’m here to
bring a fresh perspective to your brand and shine a light
on your business as it climbs the trellis and flourishes.
lifestyle + home
Current Clients
Amy was the driving force behind our marketing, a
passionate and dedicated ally to the business, and a
gem of a marketer to find.
- Lisa Huntting
Founder of MirrorMate Frames
Copywriting
product descriptions, web copy, ad copy, blogs, short- and
long-form articles, press releases
Email marketing
creation and deployment to your subscriber list +
automation set up, including welcome series
Photoshoot management
planning, coordination, styling, and video capture
Media outreach
to your dream publications, pitching
you or your product
Influencer relations
coordination of product in exchange for posts
Brand strategy
refinement or development of brand voice, story, audience,
and value proposition, to effectively and consistently
communicate your message
Marketing strategy
identify objectives and develop strategies to reach
consumers, turn them into customers and move your
business forward
Digital ad oversight
ad direction and oversight of your ad agency’s creative, copy,
deployment, and KPIs of paid social ads and Google
Social media management
including photo/video editing, copywriting, and consistent
posting in Meta and Pinterest
I’m here to work with you - how and when you need
an experienced marketer in your corner. My goal is to
curate your brand and ensure it’s presented in its
best and most compelling light across all
communications, to engage and attract new and
returning clients and customers.
Every business has unique needs and deserves
personalized service. That can encompass any of the
following:
Services
Customer experience (CX)
develop recommendations to improve the buying journey
for e-comm sites from first touch through purchase
About
I launched Marketing Trellis after more than two
decades in the consumer products, lifestyle, home
decor, and parenting industries on both the agency and
brand side.
My career began in PR with clients that included
Hasbro, CrockPot, HomeGoods, and TJ Maxx. For the
last decade, I was the Fractional Marketing Director and
a management team member for the DIY home decor
brand, MirrorMate Frames. There I worked closely with
the Founder/CEO and oversaw all things customer-
facing from the Shopify website’s look, feel, and copy to
email automation, digital marketing, social media, and
packaging. My success stemmed from a deep
understanding of the consumer (both buyer and non-
buyer) which drove all decisions and improvements
made to consumer touch-points.
I’ve coordinated press placements in nearly every major
lifestyle publication, placed print ads in Traditional
Home and House Beautiful, as well as launched and
managed the social media channels for @mirrormate
with nearly 40,000 followers on Instagram and 60,000
on Facebook. I also managed the paid digital and SEO
agencies, the email/SMS marketing to a database of
150,000 contacts, and oversaw all video and product
photography for MirrorMate. I love to create everything
from email creative to websites in Canva (like this one!).
View a portfolio of work below and follow on LinkedIn.